No fluff. Just fun,
useful stuff about
tech, growth &
startup life.
Real insights from a team that's in the trenches every day.
The Edge of Chaos: Deploying IoT at Massive Scale
What happens when 50,000 devices all phone home at once? We found out the hard way โ and lived to write about it.
Read Article โWhy Your Core Web Vitals Are Killing Your Conversions
A 1-second delay costs you 7% in conversions. Here's the exact checklist we use on every project.
Read โThe Only 5 Metrics That Actually Matter For Early-Stage Startups
Stop tracking vanity. Start tracking CAC, LTV, MRR, churn, and activation rate โ in that order.
Read โDark Mode Isn't Just Aesthetic โ It's a UX Decision
When to use dark mode, when not to, and how we decide on every project we take on.
Read โWe Grew a Client From $0 to $200k MRR in 11 Months โ Here's How
Full breakdown: what we built, what we ran, what we killed, and what actually moved the needle.
Read โThe Startup Security Checklist Nobody Told You About
Before you launch, run through these 22 security fundamentals. We've seen what happens when founders skip them.
Read โWhy "Build It and They Will Come" Is the Most Expensive Lie in Tech
Distribution is harder than product. Always has been. Here's the framework we use before writing a single line.
Read โ